If you’re a Postmark customer, many of these guidelines are handled for you automatically. You must follow the Gmail Bulk Sender Guidelines.
You must already have Inbox Actions implemented prior to your application and be able to send a live test email from the real address directly to Gmail for testing purposes.
You may only use secure (https) links in your Actions.Gmail’s guidelines explicitly state that Inbox Actions are only for transactional emails and not bulk marketing emails. You may only setup Inbox Actions for transactional emails.Gmail Postmaster Tools can help you check on this if you’re unsure. You must have a low rate of spam complaints.You must be a high volume sender (at least 100 emails per day to Gmail addresses) and have a consistent history of sending that volume for at least a few weeks.One of the best ways to stay out in front of delivery issues or troubleshoot potential problems is to use Gmail Postmaster Tools. All of their requirements are really just good practices anyways.
GMAIL INBOX APP REVIEW REGISTRATION
In order to register to be whitelisted and enable Inbox Actions with Gmail, you need to meet their registration guidelines. So let’s take a look at the requirements first, and then we’ll talk implementation. The requirements are reasonable, but if you don’t meet them yet, you can save yourself a lot of implementation effort. Setting up Inbox Actions is fairly straightforward, but since you have to register with Gmail in order to be whitelisted, it’s important that you make sure you meet the basic requirements before getting too deep into implementation. Do you meet Gmail’s requirements to offer Inbox Actions on your emails? # It’s easier than it might sound, but it’s definitely worth understanding the requirements before you get to work on implementation. This means that you must authenticate your domain, only use secure URLs for actions, and register to be whitelisted with Google.ĭon’t worry if this all sounds difficult or time-consuming. Inbox Actions give recipients simple interactions with emails directly from their inbox.ĭue to the fact Inbox Actions are ripe for abuse, Gmail currently has some strict controls in place to make sure that actions only show up for good senders. This makes things like RSVP’s and product reviews very easy.īy surfacing the common interactions, your recipients can work through their inbox faster and have richer more consistent displays of information within their emails. At the highest-level, Inbox Actions add convenient interactions to messages without the user even having to open their email. We’re going to dive in to see some samples of what can be done with Actions and then take a look at what it takes to add them to your emails.